Sample report. Harbour Lane Accountants is a fictional business; the audit itself is real, run on 9 October 2026 against a purpose-built sample website. Back to the Digital Presence Audit
Prospect Orbit
Digital Presence Audit
Harbour Lane Accountants (fictional sample)
A review of how easily this business can be found — by search engines, by AI
assistants, and by the customers looking for it.
Website
https://www.harbour-lane.example
Audit date
09 October 2026
Prepared by
Prospect Orbit
Where things stand
This audit examined 9 page(s) of https://www.harbour-lane.example and scored its overall discoverability at 55 out of 100, across 56% of the full assessment - some areas were not assessed and are listed separately. Its weakest area is technical health, at 61 out of 100. 1 issue(s) are serious enough to be affecting whether the site can be found at all, and should be addressed before anything else. The overall score is held down accordingly: on the category weightings alone it would read 80.
The site is already doing several things well: trust and expertise; ai readiness; accessibility. These are worth protecting through any future redesign, and where competitors were examined, some of them are genuine points of difference.
55.0
Overall
61.0
Technical health
84.1
Entity and structured data
94.9
Trust and expertise
98.9
AI readiness
70.0
Enquiry and conversion
95.0
Accessibility
Not assessed in this audit.
These areas were not scored because the evidence to score them was not
collected — not because they are sound. A blank is not a pass.
Search visibility — No connected search or analytics data, so visibility could only be inferred and is not scored.
Content and authority — Content was not assessed by semantic analysis in this audit.
Page experience — Performance was not measured in this audit.
Local search — This site shows no local targeting, so local search does not apply.
External presence — External sources were not checked in this audit.
Weakest area: Technical health, scoring
61.0 out of 100.
The overall score is held at 55.0 because at least one
critical issue is unresolved. On the category weightings alone it would read
80.3. A site that cannot reliably be found is not
scored as a good site with one blemish, however well it does everything else.
Scores cover 56% of the full assessment
weighting, and are comparable only between audits using the same scoring model.
What is already working
Trust and expertise — Scored 95 out of 100, with no material problems found in this area.
AI readiness — Scored 99 out of 100, with no material problems found in this area.
Accessibility — Scored 95 out of 100, with no material problems found in this area.
The most important issues
These are the 6 issues we would address first. Each
one is explained with what we found, why it matters commercially, and what
needs to change.
There is no way to contact the business from the website
No tappable phone number, email link or enquiry form was found on any of the 9 pages crawled.
Why it matters
A visitor who wants to get in touch has nothing to click. Everything else the site does well is wasted at this point, and search engines also use contact details to confirm the business is real.
What to do
Add a phone number as a `tel:` link and an email address or enquiry form, and repeat them in the footer so they are present on every page.
Without a viewport declaration, mobile browsers render the page at a desktop width and scale it down, so text becomes unreadably small and tap targets too close together. Since most traffic and all mobile-first indexing assume a responsive page, this affects both usability and how the page is assessed.
What to do
Add `<meta name="viewport" content="width=device-width, initial-scale=1">` to the head of every page, and verify the layout actually responds rather than only declaring that it does.
The organisation behind the site is hard to identify
The site provides few of the signals that establish which organisation it belongs to: organisation markup absent, about page found, registration details not found, contact details not found.
Why it matters
Before any system can recommend a business, cite it, or connect it to reviews and listings elsewhere, it has to be able to say which business this is. A site that never states its own identity plainly is difficult to surface in answers about providers, regardless of how good its content is.
What to do
Make the organisation unambiguous: name it in the copy rather than only in the logo, publish an about page describing the actual business, show contact details, and add organisation markup reflecting those same facts.
1 URL(s) returned a 4xx status. Visitors and crawlers reaching these URLs get an error instead of content.
Why it matters
A 4xx page cannot rank, cannot be cited, and wastes any authority passed to it by internal or external links. Where the URL was previously live, that value is lost entirely until it is redirected.
What to do
For each URL: restore the page, redirect it to the closest equivalent with a 301, or remove the links pointing at it. Do not blanket-redirect everything to the homepage - that is treated as a soft 404.
1 internal link(s) point at 1 URL(s) that return an error.
Why it matters
Broken internal links send visitors to error pages and waste the authority the linking page was passing on. Because these are the site's own links, they are entirely within its control to fix.
What to do
Update or remove each broken link. Where the target has moved, point the link at the new URL directly rather than relying on a redirect.
These pages have no `lang` attribute on the html element.
Why it matters
A screen reader uses the declared language to choose how to pronounce the page. Without it, English content may be read with the wrong pronunciation rules and become hard to follow. It also tells search engines which audience the page is for.
What to do
Add `<html lang="en-GB">` to every page.
A further 15 issue(s)
were identified and are covered in the full audit.
AI and answer engines
AI assistants answer questions by reading websites directly. Whether this
business appears in those answers depends on whether its site can be read,
and whether it states plainly who it is, what it does and where it operates.
On that measure this site currently scores 98.9 out of 100.
This report measures readiness — whether the site is set up to be found and
understood. Whether AI systems actually cite it is a separate question that
this audit does not measure and does not estimate.
What we would do next
The first month's work is 5 item(s), listed in the full
audit. It is sequenced deliberately: the earliest items unblock the later
ones, so working through it in order produces results faster than starting
with the largest problem.
Next step.
We can walk through this report together and agree what to tackle first —
whether that is work we do, or a plan handed to whoever maintains the site.
What this snapshot covers
Search Console is not connected, so no measured ranking, impression or click data is included. Every statement about visibility in this report is inferred from the website itself rather than measured.
This audit analyses the HTML as served. JavaScript is not executed, so content rendered client-side may not be visible to it.
AI readiness is assessed from the site itself. Observed AI visibility (whether AI systems actually cite this site) is not measured in this audit.
Accessibility testing covers the failures detectable in the HTML as served: labels, alternative text, link text, language, landmarks, keyboard reachability and table headers. Colour contrast, focus order and screen reader behaviour require rendering the page and are not assessed. This is not a full WCAG audit.